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PR & Communications Apprentice

PR, Advertising & Marketing Jobs

1284 Ltd


£22,680pa (rising to £24,000pa upon successful completion of a six month probation period)


LE11 3UZ

Job Overview

This is a great opportunity to join the team at an award-winning strategic communication consultancy. You’ll be creating B2B content that is sent to journalists and published on social media. You’ll be ambitious and self-motivated, comfortable sharing your opinion, have good writing skills, and be interested in telling people’s stories.

Skills and Qualifications required

This apprenticeship will best suit someone who likes to think for themselves. You’ll be working alongside a small, highly experienced, and widely-networked team. We’re looking for a self-starter who wants to learn, and who can be relied upon to do what they say they will do - when it needs to be done.

The role will best suit a college-leaver who can absorb information and wants to fast-track their career. We particularly want to hear from people who know LinkedIn. You’ll be managing accounts, learning quickly, and will be in the right environment to do so.

The PR Apprentice will be required to undertake (but not be restricted to) the following occupational duties as part of their role:

• Developing content and scheduling for publication or distribution, according to agreed communications plans and brand guidelines across print and digital platforms.

• Contributing to the creation of campaigns and new business proposals.

• Researching, analysing, and monitoring stakeholders to inform engagement strategies.

• Monitoring media to keep up to date with current affairs and build knowledge of journalists.

• Researching, analysing and evaluating client campaigns against key performance indicators (KPIs).

• Sharing content with relevant stakeholders and media, to inform and influence general or targeted audiences.

• Supporting colleagues with routine administrative, logistical, and time-sensitive tasks.

• Supporting the planning and delivery of ad hoc engagement activities, such as events.

• Contributing to team development through sharing of relevant knowledge and skills.

• Organising and coordinating stakeholder meetings.

• Contributing to 1284 organisational objectives and key performance indicators.


• Time management: Planning, organising, and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/project management platforms are kept up to date.

• Career development: Taking responsibility for personal learning and professional development.

• Professional relationships: Developing professional relationships with colleagues, stakeholders, and teams. Ensuring supervisors and coaches are aware of works in progress and any issues.

• Networking: Building a network of other professionals.

The apprentice must always follow company and training provider procedures. 1284 is a Cyber Essentials-accredited business and the apprentice must be aware and responsible in relation to digital security at all times.

The training you will be getting

You will develop a wide understanding of Public Relations and the impact it has on organisations.
As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification.

This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence.

• Attendance to 50+ high-quality PRCA industry-training courses.

• Functional skills in maths and English if required.

• The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard.

• PRCA is the training provider for this apprenticeship, as well as being the largest membership and industry body for the PR and Communications industry.

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within 1284 may be available on completion. Typical job titles include:

• Public relations officer
• Communications executive
• Account executive
• Press officer
• Publicity officer

Hours per week

Typically Monday-Friday 9:00-17:00, with evening and weekend working by prior arrangement. Hybrid working. Total hours per week: 37.5

Closing Date



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